Online Lead Generation Effective But Not Used

Just read an article that I thought I would share. In a survey of 400 marketers early this year, despite it's importance for sales, less than half of the respondent's companies use the Internet to generate qualified leads.

According to e-consultancy and Clash-Media, the most effective methods of generating leads are all online but marketers aren't taking advantage of them. The survey also revealed that the most effective online lead generation methods were paid and natural search.

This jives with what we know - online is the easiest and most effective way to generate leads, as long as you can qualify them. Before, 'Internet leads' (if you even get any) were poor quality. But today with search and other tools, you can be REALLY effective in getting good leads from the most efficient and effective lead generation platform in the world that is accessible by 800 million users - the Web.

Labels: lead generation, marketing, sales leads, search engine marketing

posted by Fred @ 5:47 PM