Search Engine Marketing to Grow to $18.6 Billion
According to the Search Engine Marketing Professional Organization (SEMPO), search engine marketing is in for an impressive growth spurt, growing to almost $19 billion in 2011. For an industry that didn't really exist until 2001, that fairly impressive growth in 10 years.We think this is low, and does not reflect all the various spin-offs from search engine marketing, including search based video ads that are coming, display-based ads and keyword driven marketing. Also contextual ads are not included by SEMPO as they are not technically 'search-based'. Online ads are becoming contextual in nature, so even if the ad is not search driven, it is displayed based on what you are reading or viewing which is increasingly driven by keywords.
We're still at the 'beginning of TV' for online advertising. Meaning there are variations we haven't even thought of that are still to come. Speaking of which, there are agencies that specialize in combining TV commercials and search engine marketing. This is very effective marketing, creating interest on a large scale, and then ensuring that interest can be directed to a website via a search.
Sure we're biased but if you only saw a bit of what we see coming down the pike in online advertising and marketing, you'd be impressed too. Expect a sea change in the advertising and marketing industries in the next 10-20 years.
You don't really think Google is giving away free wireless high speed Internet in major cities just for the heck of it do you? Or the iPhone to be the last of its kind?
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