Google Makes Move Into TV

Google really is ready to take over the world. They are now making a move into tracking television advertising. Apparently it has been getting rave reviews from media buyers during their beta testing with the DISH network.

Dubbed Google TV, this is a partnership between Google and Nielsen, that is shaking up Madison Avenue. Google's strategy involves having a better way to measure audiences for ads on television, and then finding better ways to direct particular ads to particular viewers.

This future means you will (someday) see ads that are more relevant for you. By knowing what demographic your family falls into, advertisers will be able to target ads to you, which you will be more willing to view (and NOT skip with TIVO-like devices), AND it will make the ad inventory more valuable, not to mention a better return on investment for the advertiser.

For example, if you are male, married and over 50, with kids that have left the house, ads that pertain to vacations, financial planning, erectile dysfunction ;-), and retirement are probably more relevant than ads about cereal, pampers or bras.

The type of TV show used to be the indicator for ads before, but shows like Survivor or Dancing with the Stars, appeal to a wide range of audiences. Anyway, I'm sure you get the 'picture'.

What's even more interesting is how 'Googl-sen' will shake up the TV advertising world. Madison Ave in NY meets west coast Googleplex geeks. Suits vs Sandals.

What an idea for a reality show!

Labels: demographic targeting, Google TV, Nielsen ratings, TV advertising

posted by Fred @ 5:40 PM